Christopher Roumie
Master Builders Solutions US & Canada
We've all heard the term 'curb appeal,' but what does that mean for concrete? If you're a homeowner, you're familiar with curb appeal, referring to that which makes your home more attractive to a potential home buyer, while (hopefully) increasing its value. If you're a commercial property owner, it's much the same. An attractive outside will increase the interest (and value) of the business on the inside. Colored concrete is one way in which to increase curb appeal in residential or commercial properties, and thus increease their value.
Colored Treated Concrete
Concrete continues to be one of the most durable materials used in the building and construction of a property. From the driveway and sidewalk to the manufactured veneer stone on the outside of a structure, typical concrete has an inherent color to it - gray. But imagine what the curb appeal of your property could be with a buff-colored driveway, or a manufactured veneer stone with shades of gray, black and tan or directional walkways or branding using color? MasterColor admixtures provide the ability to “Go from Gray to Gorgeous” with the simple addition of an admixture that can turn any traditional gray concrete to an intense red, a deep charcoal gray, or almost everything in between. The use of MasterColor integrally in your concrete mixture can provide an almost limitless palette of hues and tones to make your project as unique as you are.
MasterColor
One of the benefits of integral color admixtures is that the decorative concrete is uniformly colored throughout the concrete. Because it is integral, the concrete doesn’t fade and shows its rich coloration from any angle, even on exposed sides, indentations or chips. Other methods of coloring concrete, such as surface-applied coatings, can become unsightly over time due to fading, peeling and chipping exposing the uncolored concrete below. Frequent repairs and reapplication are often needed with these methods MasterColor delivers vivid tinting strength and beautiful results throughout the concrete that will last for the life of the concrete.
MasterColor integrally colored admixtures come in 4 base colors: Black, Light Red, Medium Red and Yellow. With these four colors, an extensive and vibrant palette can be achieved. MasterColor integral colors are easily dispensed. Color Admixture Measuring (CAM) systems make creating colored concrete easy and efficient by automating the process from start to finish, and providing accuracy and speed to deliver the required amount of color into the concrete matrix.
MasterColor Innovation
The newest color, MasterColor Blue, completes the color wheel so the MasterColor spectrum can now provide expanded color options to create distinctive architectural features, pool decks, patios, driveways, concrete furniture, interior floors and walls, branded commercial spaces, directional walkways and driveways and more.
Professional Assistance
Professional color results can be obtained for any concrete product or structure using MasterColor integral coloring admixtures and the experts from Master Builders Solutions. Color selection assistance and custom color samples are available to ensure your desired outcome every time. MasterColor integral coloring admixtures can provide added value (and curb appeal) to any concrete project.